Are you a fast food junkie? Do you religiously monitor news reports and commercial advertisements to hear the latest concoction your favorite fast food restaurant has on offer? Were you the first to try the Taco Bell Naked Fried Chicken Chalupa? Do you regularly challenge your new friends to Doritos Loaded eating contest? Are you willing to travel several miles out of your way to the nearest Weinerschnitzel to eat “Pastrami with your Mommy?” If so, have you read the nutritional information on that stuff?

Fast food can be hard to resist. After all, how can you compete with companies willing to spend millions of dollars on discovering the right level of crunch in a potato chip? But there are ways to fight back. Read on to find out how you can tame your fast food craving.

Why We Crave

Vanishing Food Density
Cheetos are a classic example of a food with vanishing caloric density. It melts in for mouth quickly, before your brain realizes there are calories in it. The result? Your brain thinks you’re not eating as much as you are and you overeat.

Sensory Response
The brain craves variety. The more familiar the brain becomes with a food, the less pleasure it will derive from it. Fast foods are designed to provide enough taste to remain interesting without dulling the sensory response. This is why many fast foods are covered with sauces and glazes.

Memories
When you eat something you like, the pleasurable response is registered in your brain, creating a trigger. Every time you see or even think about that food, memories and responses can cause cravings, and even physical responses, like salivation.

How To Fight Back

Rules and Strategies
Research has shown that the less junk food you eat, the less you will crave it. Your first step in fighting your fast food craving is by cutting down on processed and packaged food.

Try using the “outer ring” strategy at the grocery store. If you aim to purchase foods on the outer ring of the store, you will generally be selecting from whole foods like meats, eggs and produce.

Also, try and follow the “five ingredient rule” and avoid buying foods with more than five ingredients, which are more likely to contain empty calories.

Choose From a Wide Variety of Foods
The brain needs novelty to remain stimulated. If your craving the crunch of a Nacho, you may not be able to replicate the taste, but you may be able to get a similar sensation by dipping a celery stick in hummus. Try and get creative with food textures and flavors to keep things interesting.

Learn To Cope with Stress
Stress causes the brain to release chemicals, like opiates and neuropeptide, Y that trigger mechanisms similar to those you get from sugar and fat. Learn to handle stressful situations without reaching for junk food. Try a simple breathing exercise or quick meditation. Exercise and activity are also great stress relievers and can provide distractions from food cravings.

If you have a mild fast food obsession, how do you control your cravings? Let us know how you managed to avoid the lure of the Bacon Cheese.